# Mixpanel

> Product analytics to understand what users actually do.

**Website:** https://mixpanel.com/
**Pricing:** Free - Paid from $28/mo
**Categories:** Analytics

## Overview

Mixpanel is an event-based product analytics platform that helps teams track user behavior, build funnels and retention reports, and make data-driven product decisions.

## Key points

- Event-based product analytics
- Funnels, retention, and cohorts
- Self-serve reports for everyone
- Warehouse-connected data

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Listed on CitedLaunch: https://citedlaunch.com/p/mixpanel