Plausible Analytics is a lightweight, open-source Google Analytics alternative built for website owners who want clear traffic insights without invasive tracking. It requires no cookie banner, stores no personal data, and is hosted entirely on EU-owned infrastructure. Used by 19,000+ paying subscribers tracking over 260 billion pageviews, it suits SaaS teams, agencies, ecommerce stores, and independent creators. Pricing is traffic-based with a 30-day free trial.
Most site owners don't need Google Analytics' complexity — they need a single-page dashboard that answers basic questions fast. Plausible strips out the bloat: its tracking script is a fraction of GA's size, poses no Core Web Vitals impact, and collects no personally identifiable information. It covers scroll depth, funnel analysis, UTM campaigns, codeless goal tracking, revenue attribution, and even AI referral traffic (ChatGPT, Perplexity), all without tag managers or prior analytics experience.
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