Umami is an open-source, privacy-focused web analytics tool designed for website owners and developers who want simple traffic insights without compromising visitor privacy. It is cookie-free, GDPR-friendly by design, and available either as a self-hosted installation or via Umami Cloud. It serves as a lightweight alternative to Google Analytics.
Most analytics platforms set cookies, collect personal data, and require consent banners — adding friction and legal exposure. Umami solves this by collecting only the metrics you need (pageviews, referrers, devices, and events) without storing any personally identifiable information, so teams get clear usage data while staying compliant with privacy regulations out of the box.
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