Apollo.io vs Apollo: which should you pick in 2026?

Updated Sep 1, 2026·Human-verified data
Verdict

Pick Apollo.io if you want b2b sales platform for prospecting, outbound, and deal automation. Pick Apollo if all-in-one sales intelligence and engagement matters more. On price: Apollo.io is free tier · paid plans available, Apollo is free · paid from $49/seat/mo.

Apollo.ioApollo
What it isB2B sales platform for prospecting, outbound, and deal automationAll-in-one sales intelligence and engagement.
PricingFree tier · Paid plans availableFree · Paid from $49/seat/mo
Key capabilitiesAccess a large, continuously refreshed B2B contact and company database for prospecting · Automate outbound sequences and instantly qualify, route, and act on inbound leads · Consolidates prospecting, enrichment, sequencing, and deal execution in one platform275M+ contact and company database · Prospecting and enrichment · Email and call sequences
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About Apollo.io

Apollo.io is an AI-powered B2B sales platform for sales teams, SDRs, revenue operations, and marketers who need to find, engage, and close leads at scale. It combines one of the largest business contact databases with outbound sequencing, inbound lead routing, data enrichment, and deal execution tools in a single platform. Pricing details are not listed publicly, but a free tier is available with no credit card required.

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About Apollo

Apollo combines a 275M+ contact database with prospecting, enrichment, and outreach tools — find your ideal buyers, engage them across channels, and close from one platform.

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