Attio vs Apollo.io: which should you pick in 2026?
Pick Attio if you want the ai-native crm that builds itself around your data. Pick Apollo.io if b2b sales platform for prospecting, outbound, and deal automation matters more. On price: Attio is free · paid from $34/seat, Apollo.io is free tier · paid plans available.
 Attio |  Apollo.io | |
|---|---|---|
| What it is | The AI-native CRM that builds itself around your data. | B2B sales platform for prospecting, outbound, and deal automation |
| Pricing | Free · Paid from $34/seat | Free tier · Paid plans available |
| Key capabilities | Auto-enriched contacts and companies · Fully customizable data model · Powerful automations and reports | Access a large, continuously refreshed B2B contact and company database for prospecting · Automate outbound sequences and instantly qualify, route, and act on inbound leads · Consolidates prospecting, enrichment, sequencing, and deal execution in one platform |
| Community upvotes | 0 | 0 |
| AI citations detected | 0 | 0 |
Attio is a flexible, data-driven CRM that syncs your email, calendar, and product data to automatically build a rich picture of every relationship. Teams customize it like a spreadsheet and automate their entire pipeline.
Full listing & receipts →Apollo.io is an AI-powered B2B sales platform for sales teams, SDRs, revenue operations, and marketers who need to find, engage, and close leads at scale. It combines one of the largest business contact databases with outbound sequencing, inbound lead routing, data enrichment, and deal execution tools in a single platform. Pricing details are not listed publicly, but a free tier is available with no credit card required.
Full listing & receipts →