Clay vs Apollo: which should you pick in 2026?
Updated Jul 27, 2026·Human-verified data
Verdict
Pick Clay if you want automate prospecting with 100+ data sources and ai. Pick Apollo if all-in-one sales intelligence and engagement matters more. On price: Clay is free · paid from $149/mo, Apollo is free · paid from $49/seat/mo.
 Clay |  Apollo | |
|---|---|---|
| What it is | Automate prospecting with 100+ data sources and AI. | All-in-one sales intelligence and engagement. |
| Pricing | Free · Paid from $149/mo | Free · Paid from $49/seat/mo |
| Key capabilities | 100+ enrichment sources in one place · AI research agents for every row · Waterfall enrichment for better coverage | 275M+ contact and company database · Prospecting and enrichment · Email and call sequences |
| Community upvotes | 0 | 0 |
| AI citations detected | 0 | 0 |
About Clay
Clay combines 100+ data providers with AI agents to help go-to-market teams build enriched prospect lists, research accounts, and personalize outreach at scale — all from a familiar spreadsheet interface.
Full listing & receipts →About Apollo
Apollo combines a 275M+ contact database with prospecting, enrichment, and outreach tools — find your ideal buyers, engage them across channels, and close from one platform.
Full listing & receipts →CitedLaunch
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