Clay vs Apollo.io: which should you pick in 2026?
Pick Clay if you want automate prospecting with 100+ data sources and ai. Pick Apollo.io if b2b sales platform for prospecting, outbound, and deal automation matters more. On price: Clay is free · paid from $149/mo, Apollo.io is free tier · paid plans available.
 Clay |  Apollo.io | |
|---|---|---|
| What it is | Automate prospecting with 100+ data sources and AI. | B2B sales platform for prospecting, outbound, and deal automation |
| Pricing | Free · Paid from $149/mo | Free tier · Paid plans available |
| Key capabilities | 100+ enrichment sources in one place · AI research agents for every row · Waterfall enrichment for better coverage | Access a large, continuously refreshed B2B contact and company database for prospecting · Automate outbound sequences and instantly qualify, route, and act on inbound leads · Consolidates prospecting, enrichment, sequencing, and deal execution in one platform |
| Community upvotes | 0 | 0 |
| AI citations detected | 0 | 0 |
Clay combines 100+ data providers with AI agents to help go-to-market teams build enriched prospect lists, research accounts, and personalize outreach at scale — all from a familiar spreadsheet interface.
Full listing & receipts →Apollo.io is an AI-powered B2B sales platform for sales teams, SDRs, revenue operations, and marketers who need to find, engage, and close leads at scale. It combines one of the largest business contact databases with outbound sequencing, inbound lead routing, data enrichment, and deal execution tools in a single platform. Pricing details are not listed publicly, but a free tier is available with no credit card required.
Full listing & receipts →